I’ve experienced the dramatic evolution of the marketing industry over the past two decades and understand the current challenges and emerging opportunities facing today’s companies, brands and services. Specifically, the convergence of traditional media, digital, mobile and social media platforms provides today’s brands countless channels to “tell their story."
From creating iconic brands to developing marketing campaigns that stick to conceptualizing bespoke events, I'm passionate about helping leaders and influencers realize their vision through brand and marketing intelligence.
As a well-seasoned brand and marketing strategist, I’ve had the opportunity to work some of the world's leading organizations like International Flavors & Fragrances, BIOMET and across industries in Fortune 50-500 companies, mid-size businesses, entrepreneurs, and start-ups.
I'm a hybrid marketer, adept at shifting mindset and strategy approach to the need - a corporate environment or a fast-moving agile start-up.
I lived in the NY metro area for most of my life. Packed up and moved to sunny South Florida at the end of 2015 for a CMO position with a health company. I'm now in Jupiter, Florida with my husband, two beautiful girls, and our dog (aptly named) Jersey.